Landways, the UK’s leading provider of integrated in-building digital and power infrastructure, today announces it has been named as Birmingham City Football Club’s first Official Women’s Partner for the 2024/25 season.
As the first company to be integrated into the BCFC Women’s Club Partnership programme, Landways’ sponsorship highlights the growth and empowerment of women in football, and a commitment of participation and support to the Birmingham City Football Club community.
As well as being integrated into the Partnership Programme, Landways will gain the branding rights to the Club’s Player of The Match social media content and an array of matchday advertising assets, raising the profile of Landways through the important medium of women’s football.
Landways has also been working with the Birmingham City owners and management team to improve the matchday experience at St. Andrews stadium by delivering new digital and power infrastructure and technology services, with more details to be revealed in the coming weeks.
Commenting on the partnership, Chris Smedley, Chief Executive Officer and Co-Founder of Landways, said “We are proud to become the first company to be part of the BCFC Women’s Club Partnership programme, particularly ahead of what will be an incredibly important and highly anticipated season. This partnership underscores our commitment to supporting women’s football, and Birmingham City FC shares our belief in significantly enhancing the matchday experience for all fans and supporters at St. Andrews.”
Sam Sherratt, Partnerships Manager at Birmingham City, added: “Having spoken in depth with Landways over the summer regarding the commercial options we have available for the new season, it was refreshing to hear the passion and the commitment shown by Landways to support and grow the exposure to the Women’s game. I look forward to working alongside the brand to bring this to life.”
Founded in 2017, Landways offers digital and power infrastructure ‘as a Service’ alongside performance-guaranteed technology systems to deliver business-critical site operational services and improved energy efficiency. These systems include audio, Wi-Fi, CCTV, EPoS and display screens.
Landways’ prime focus is on delivering energy-efficient solutions for industrial and commercial sites and game-changing communications, audio, and security services for high-footfall sports and entertainment venues.
Backed by two US investors, Columbia Capital and Newlight Partners, Landways is committed to investing in the sustainable and high-performance infrastructure required to deliver the next generation of technology services in high-density buildings and venues.
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About Landways
Landways designs, funds, builds and operates digital and power infrastructure and mission-critical technology systems for high-density venues, logistics sites and other commercial buildings. Landways’ optical fibre and low-voltage DC power infrastructure revolutionises the way businesses connect and power their mission-critical technology systems.
Using pioneering designs, Landways delivers a long-life, resilient and upgradeable platform capable of supporting multiple, high-performance technology systems – now and into the future. This approach avoids the costs of removing and replacing old infrastructure, and significantly reduces lifetime costs. With its Infrastructure as a Service model, building owners avoid large up-front capital costs and transfer the risk of technology selection, operation and upgrades to Landways. Business owners only pay the monthly fee if they receive the excellent performance that Landways guarantees to provide.
