Projects
Kingsholm Stadium
Gloucester Rugby is a professional rugby union team who play in Premiership Rugby.
Digital and Power Infrastructure
Supported Technology Services
Years of Performance Guaranteed Service
About Kingsholm Stadium
Background
Since 1873, Gloucester Rugby has been at the heart of a vibrant and loyal community, captivating fans with its passion and heritage. Inspired by advancements in stadium connectivity, the club set out in 2018 to redefine the fan experience through innovative technology. The launch of a dedicated club app with enhanced in-stadium digital services marked a pivotal step, prompting the search for a Wi-Fi partner capable of supporting their ambitious digital strategy.
Objectives
Landways was engaged to deliver a high-performance, robust Wi-Fi solution at Kingsholm Stadium, designed to support data-intensive and time-sensitive digital services critical to the club’s digital roadmap. The Wi-Fi needed to enable inclusive, seamless fan engagement in the stadium, unlock new communication opportunities and ensure secure transactions for new and improved revenue streams. Following the successful implementation of the Wi-Fi system, Landways expanded its partnership with Gloucester Rugby, providing advanced CCTV, digital audio, data connectivity for additional technologies and a DC microgrid to power the systems. By leveraging existing infrastructure, Landways minimised disruption while streamlining deployment, setting the foundation for sustainable, future-ready stadium operations.
Key Dates
2018 Installed digital infrastructure and Wi-Fi at Kingsholm Stadium and internet connectivity to Hartpury Training Ground
2019 New HD surveillance camera system activated in 6 weeks, new Wi-Fi coverage zones added and adoption of existing fixed LAN network
2020 New digital audio system and DC microgrid project deployment begins
2021 New digital audio system goes live to fans returning to the stadium following Covid 19 pandemic with selected services extended to new training facility
Infrastructure at Kingsholm Stadium
Infrastructure
Landways full-fibre network was installed in 2019, followed by our patented Induct® cabling system and an energy-efficient DC microgrid in 2020.
Core equipment has been centralised in our secure Central Data and Power Unit (CDPU)returning space from distributed communication cabinets around the stadium to the club. With the activation of the DC microgrid 3-hour battery backup is available for connected systems, and up to 15% energy efficiency gained by centrally converting power from AC to DC.
Equipment is strategically deployed across the site using distribution points which providestructured housing to streamline installation, maintenance and upgrades throughout the life of the infrastructure.
Wi-Fi Connectivity
Landways Wi-Fi service is available to fans and operations teams throughout the stadium , including in the bowl, hospitality spaces, barsand concourses, offices, and training facilities. The coverage is capable of supporting sellout matches with guaranteed download speeds enabling streaming, transactions and general internet use.
The system is also available to support the club’s adoption of Wi-Fi dependent services, including the dedicated club app, food and beverage services, digital ticketing system, staff and media connectivity, and electronic payment devices.
Digital Audio
The digital audio system uses Dante to support over 384 speakers and amplifiers across anAVoIP service with millisecond perfect control for level volumes and quality music playback. It offers a fully integrated and compliant public address and voice alarm system to combat the challenges of audibility and speech clarity, found in a challenging stadium environment.Delivering specified levels of speech and music quality throughout the grounds, precisely measured to give guaranteed levels of performance, the audio system enables highly customised control for fan entertainment and communication.
The audio system usability is enhanced for operations and hospitality groups with global and localised public address control, dedicated roaming and fixed microphones, and strategically placed audio inputs.
Surveillance Cameras
Over 50 surveillance cameras offer real-time, HD coverage for operations teams, aidingstadium access management, crowd control, incident reporting and person of interest identification. The system complies with strict requirements set by sporting bodies and the local authorities for ground safety and survivability in the event of an emergency.
Emergency Phones
Easy to identify emergency phones located around the stadium connect directly to the control room security team by simply lifting the handset – no dialling required. The system runs on its own virtual network inside the stadium following regulation requirements, without the need for an external phone line to work.
Key Outcomes
Future-Proof Digital Infrastructure: The combination of the full-fibre network and energy-efficient DC microgrid and the scalable patented Induct® cabling system ensures the stadium is ready to adapt to future demands and upgrades with minimal disruption in a cost-efficient way.
Increased Energy Efficiency: The DC microgrid provides up to 15% energy savings by centrally converting power from AC to DC, while its 3-hour battery backup ensures continuous system operation during outages.
Reliable Wi-Fi Connectivity: Landways’ Wi-Fi supports sell-out matches with guaranteed download speeds, allowing fans and staff to seamlessly stream, complete transactions, and access digital services throughout thestadium campus.
Immersive Digital Audio: The Dante-powered audio system delivers crystal-clear sound for announcements, music playback, and entertainment, ensuring an engaging matchday atmosphere.
Comprehensive Safety and Security: High-definition surveillance cameras provide real-time coverage for access management, crowd control, and incident response, meeting stringent safety requirements.
Streamlined Emergency Communication: Dedicated emergency phones offer direct, no-dial connectivity to the control room, ensuring rapid communication and compliance with regulatory standards during emergencies.
Project Video
Wi-Fi Design and Deployment at Kingsholm Stadium
Landways designs and deploys a full-fibre connectivity solution to meet the challenges of complex stadium environments.
The Fan Wi-Fi Experience at Kingsholm Stadium
Following the deployment of the fan Wi-Fi at Kingsholm Stadium, Landways speaks to fans to find out what they think.
Our Service Includes
Landways’ Infrastructure-as-a-Service solution offers Wycombe Wanderers a contractual guarantee of performance for 10 years.
Strict performance standards ensure Landways remains accountable for the systems. As infrastructure partners, we retain the operational risk to provide excellence in service for complete peace of mind.
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Full system training and documentation to support end-users
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Matchday pre-checks to ensure no surprises
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Dedicated onsite engineers monitor and maintain systems
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Built-in technology upgrades future-proof systems
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Streamlined change requests
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Expert advice for digital service integration
Project Gallery
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